As teens we are effected daily by ads and what they portray towards us. Ads encourage us to want what ever they are selling. The ad I chose is a Covergirl, foundation ad featuring pop sensation Taylor Swift. I chose this ad because it caught my eye with the colours and effects, it draws you in because someone as famous as Taylor swift uses it and yet the ad is simple and only contains a few written words to bring in your attention and yet leaves you wanting more.
The ad relates to my personal demographics because I am a teenaged girl who wears make up and knows all about Taylor Swift as a pop sensation and therefore the ad caught my immediate attention, just like it was suppose to. Cover girl focuses their campaigning and ads a lot around simple beauty, which is also something that I strive for. Cover girl cosmetics are a well-known cosmetic brand to all teenaged girls, many of which use their products. Cover girl, obviously focuses on the needs of young girls and women and therefore do not provide anything for men. This relates to the demographic of gender, which is developed from the day you are born. Wearing makeup is an appropriate way to display your gender and even enhance it, is the text it states “ to confirm this gender identity you probably adopt certain kinds of appropriate male or female behavior’s” (O’Shaughnessy & Stadler, pg.185) ads such as this are focused towards one particular gender and focus on the things that mean the most to them. Make up is something that most girls use everyday to enhance their beauty and confirm their gender for others to see, companies such as Covergirl use this to their selling advantage.
As a teen that is in love with Taylor Swift and everything she has to offer, seeing her in an ad makes the likely hood of me purchasing that item increase tremendously. The way that companies address their audience is critical for their selling ability. The ad is ‘hailing’ us by showing a perfect picture of a female, with a short description of what their product has to offer for us, the short description is enough to catch our attention and leave us waning to know more. Taylor Swift has a very large fan base, which includes many teen girls, the same group that Covergirl is targeting. This is why many cosmetic and clothing companies that aims to sell to teens use famous artist that these teens like, it helps to get the company noticed and intrigues their buyers. Weather we see this ad on TV or in a magazine it is going the catch our attention as said in the text “ The way they address us, constantly interpolates us” (O’Shaughnessy & Stadler, pg.186). The way we are addressed affects they way we will respond to what we are being addressed about, if it interests up chances are we will give the product a second look and this is what these companies are aiming for, a second look which could lead to a further purchase.
Covergirl does a great job in representing the right ads to attract the right consumers, I support their product because their ads are always simple, appropriate and support beauty in a natural way. Covergirl strives for excellence and try’s to please their customers. As a customer of many years, I am very satisfied with their product and the means they go about selling and promoting it. I think many consumer companies could learn from what Covergirl has to offer.
Reference:
O’Shaughnessy, M. & Stadler,J. Media and Society Fifth Edition. Oxforod University Press, 2012.
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